Costa Cargo
When Sam from Costa Cargo first approached me, his business was struggling to establish an effective online presence. As a family-run vehicle transportation company with over three decades of experience serving routes between the UK and mainland Europe, Costa Cargo needed a digital platform that would reflect their professional service and expertise.
Initially, Sam had attempted to create a website using Wix and manage Google Ads campaigns through automated tools. However, this DIY approach wasn't delivering the desired results. Despite increasing advertising costs, the business wasn't seeing a corresponding rise in quality enquiries or conversions.
I began by conducting a comprehensive analysis of Costa Cargo's digital needs, focusing on three key areas: branding, website development, and digital marketing strategy.
Brand Refinement
The first step involved refining Costa Cargo's existing homemade logo and developing a cohesive brand identity that better represented their professional service offering. This new branding needed to convey trust, reliability, and expertise - essential qualities in the vehicle transportation industry.
Website Development
The foundation of Costa Cargo's digital transformation began with building an entirely new website from the ground up. Moving away from the limitations of their previous Wix-based site, I developed a custom solution that effectively showcases their comprehensive vehicle transportation services across Europe.
The site architecture was planned to create an intuitive journey for visitors, naturally guiding them through Costa Cargo's service offerings. At its core, the site emphasises their expertise in UK-Europe vehicle transportation, with dedicated sections highlighting their services.
Understanding that potential customers need clear, accessible information when making transportation decisions, I structured the service pages to provide comprehensive details about both open and enclosed transport options. Each service type is thoroughly explained, helping visitors understand which option best suits their specific needs, whether they're transporting a family car or a luxury vehicle requiring additional protection.
The site's design places particular emphasis on Costa Cargo's three decades of experience and their values as a family-run business. These elements are woven throughout the content, building trust and demonstrating their deep understanding of the vehicle transportation sector. This approach helps visitors feel confident in choosing Costa Cargo for their vehicle transportation needs.
To facilitate easy communication, I implemented multiple contact options throughout the site. A streamlined quote form captures essential information while minimising friction in the enquiry process. Additional contact methods, including phone, email, and a general contact form, ensure that potential customers can reach out through their preferred channel.
The gallery section serves as a powerful testament to Costa Cargo's expertise, showcasing previous transportation projects across various vehicle types and routes. This visual demonstration of their capabilities helps build confidence in their services while providing practical examples of their work.
This comprehensive approach to website development has created a digital platform that not only serves as an effective marketing tool but also as a valuable resource for customers seeking vehicle transportation services across Europe. The result is a website that effectively communicates Costa Cargo's professionalism and expertise while generating quality leads for the business.
SEO Implementation
Before beginning the build, I conducted thorough keyword research to understand how potential customers search for vehicle transportation services. This research informed our content strategy, ensuring that crucial search terms were naturally incorporated throughout the site's structure and content.
Optimised Digital Marketing
To address the inefficient ad spend, I completely restructured Costa Cargo's Google Ads approach. Rather than relying on automated tools, I developed a carefully targeted campaign focused on their core service areas and customer base. This stripped-back, strategic approach allowed for better budget control while improving the quality of leads generated.
The Results
Since launching in May 2024, the new website has significantly improved Costa Cargo's digital presence. The streamlined quote form has simplified the customer journey, making it easier for potential clients to request services. The optimised content structure has enhanced their visibility in search results for key terms related to European vehicle transportation.
The refined Google Ads campaign has delivered better value for money, with improved targeting leading to more qualified leads within the same budget constraints. The combination of organic search optimisation and strategic paid advertising has created a more sustainable digital marketing approach for the business.
Costa Cargo's digital transformation demonstrates how a strategic approach to online presence can benefit established businesses. By combining professional web design, careful SEO implementation, and targeted advertising, I have helped create a digital platform that truly reflects the quality and reliability of their vehicle transportation services.
The new website provides a solid foundation for future digital growth, allowing Costa Cargo to continue building their online presence while maintaining their reputation for exceptional customer service in the European vehicle transportation sector.
