Premium Estates
Premium Estates approached me in Summer 2024 with a vision to establish themselves as a distinctive presence in the Warwickshire property market. As a new independent estate agency serving Leamington Spa, Warwick, and Kenilworth, they needed more than just a website – they required a digital platform that would embody their fresh approach to estate agency while driving business growth.
The agency's co-founders, Bobbie Dixon and Billy Evans, had identified a gap in the local market for an estate agent that went above and beyond traditional services. Their challenge was to communicate this unique value proposition effectively online while ensuring they had the tools to manage their property portfolio and generate new business efficiently.
Understanding Premium Estates' brand was crucial to delivering a successful solution. Unlike traditional estate agencies, Premium Estates offers bespoke services such as home staging and pre-sale health checks, positioning themselves as a premium yet accessible option in the local market. This distinctive approach needed to be reflected in every aspect of their digital presence.
I developed a flexible platform that puts control firmly in the hands of the Premium Estates team. The website allows them to manage their property listings seamlessly, share company news and special offers, and showcase their unique services. Most importantly, it serves as a powerful tool for generating valuation requests from potential sellers – a key driver for business growth.
Search engine optimisation was built into the project from the ground up. Before development began, I conducted extensive keyword research focused on the Warwickshire property market. This research informed the site's structure and content strategy, ensuring that Premium Estates would be visible to potential clients searching for estate agents in Leamington Spa, Warwick, and Kenilworth.
To complement the website launch, I designed and implemented a targeted Google Ads campaign. This campaign was carefully crafted to reach potential sellers within Premium Estates' catchment area while maintaining cost-effectiveness – crucial for a new business. The campaign works in harmony with conversion-focused landing pages to maximise return on investment.
The new Premium Estates website, launched in June 2024, has delivered a platform that perfectly balances sophistication with usability. The property management system streamlines day-to-day operations, while the valuation request process has been optimised to convert interested sellers into leads. The site provides a strong foundation for organic search growth while effectively showcasing what makes Premium Estates different from their competitors.
The website's responsive design ensures a seamless experience across all devices, whether potential clients are browsing properties on their mobile phones or requesting valuations from their desktops. At the heart of the system is a powerful content management system that gives Premium Estates complete control over their online presence. From updating property listings to sharing company news, every aspect of the site can be managed internally without technical expertise.
The integrated valuation booking system captures leads effectively, while strategic calls-to-action throughout the site guide visitors towards key conversion points. The team profiles and company ethos sections help build trust and familiarity with potential clients, reinforcing Premium Estates' personal approach to estate agency.
This project demonstrates how a well-planned website can support a new business's growth ambitions while maintaining cost-effectiveness. By combining strong technical foundations with strategic SEO and targeted advertising, I have provided Premium Estates with a robust platform for expansion in the Warwickshire property market.
The site not only serves their current needs but has been built with scalability in mind, ensuring it can grow and evolve alongside their business. Through careful attention to both technical requirements and business objectives, I have delivered a solution that positions Premium Estates for success in the competitive local property market.
