Home to Home Spain

Home to Home Spain, a family-run removals business with over 30 years of industry experience, had built a solid reputation through word-of-mouth referrals and Facebook presence. While successful, business owners Claire and Andy recognised the need for digital expansion to reach their full potential. Operating without a website had limited their ability to showcase their comprehensive services and reach new customers looking to relocate between the UK and Spain.

In Spring 2022, I partnered with Home to Home Spain to create their first professional website. The approach focused on three key areas: user-friendly design, comprehensive service presentation, and strong search engine optimisation (SEO).

Website Development

The website was designed with simplicity and effectiveness in mind. At its core, the site features a clean, intuitive interface that clearly presents their range of services to potential customers. The navigation structure was carefully planned to showcase their UK to Spain and European removal services, with dedicated sections highlighting their specialist offerings including vehicle transport, storage solutions, and commercial loads.

Understanding the importance of conversion, prominent contact options were integrated throughout the site, including easily accessible phone buttons and a streamlined quote form. This simplified the enquiry process for potential customers while making it easier for Claire and Andy to manage incoming requests. The mobile-optimised design ensures that customers can easily access and navigate the site regardless of their device, while carefully selected examples of previous successful relocations help build trust with prospective clients.

SEO Implementation

Before beginning development, I conducted thorough keyword research to understand how potential customers search for removal services between the UK and Spain. This research informed both the site structure and content strategy. Keywords were naturally integrated throughout the site's architecture, ensuring strong foundations for organic search performance.

Digital Marketing

To complement the organic strategy, I implemented a targeted Google Ads pay-per-click (PPC) campaign. This campaign was carefully structured to maximise the client's budget while generating quality enquiries from people actively seeking removal services between the UK and Spain.


Since its launch in April 2022, the website has delivered impressive results for Home to Home Spain. The digital presence they've established perfectly complements their existing word-of-mouth business, while generating a consistent stream of quality enquiries through both organic search and PPC advertising. The streamlined booking process has significantly reduced administrative time for both customers and staff, while providing a professional platform that comprehensively showcases their full service offering.

The website's adaptable design has proven particularly valuable as the business has grown and evolved. When the company underwent a rebranding exercise in early 2024, the flexible foundation allowed for seamless updates that maintained their strong online presence while reflecting their evolved brand identity.

The success of Home to Home Spain's digital transformation demonstrates how a well-planned, SEO-optimised website can significantly impact a business's growth trajectory. From operating without any online presence to maintaining a professional, lead-generating website, Home to Home Spain has positioned itself strongly in the digital space while maintaining the personal, family-run approach that has been key to their success for over three decades.

This project exemplifies how small, strategic investments in digital presence can yield significant returns for established businesses looking to expand their reach and streamline their operations. The combination of user-friendly design, strategic SEO implementation, and targeted advertising has created a digital foundation that will continue to support Home to Home Spain's growth for years to come.

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