Satchmo’s Corner

Located in the heart of Rugby on Church Street, Satchmo's Corner is a restaurant that seamlessly blends historical charm with contemporary dining. When Satchmo's Corner opened its doors in late 2023, they launched with a WordPress website that initially met their needs. However, as the business evolved and their reputation grew, the limitations of their digital presence became increasingly apparent. The management team found themselves struggling with routine tasks like updating menus for seasonal changes, while their burgeoning events programme - ranging from wine tastings to live music performances - lacked proper promotional capabilities.

The challenge was clear: create a new digital platform that would maintain their established brand voice while introducing the functionality needed to support a growing hospitality business. Their existing site wasn't just becoming difficult to manage - it was holding them back from effectively promoting the cultural hub they were becoming.

Working closely with the Satchmo's team, I developed a solution that addressed these challenges while adding new capabilities. The new website significantly streamlined their menu management process, allowing for quick updates that better reflect their dynamic culinary offering. This was particularly important for a venue that prides itself on seasonal adaptation and special events.

Perhaps the most significant improvement came in the form of a comprehensive events platform. Each event now has its own dedicated page with a unique URL, making it simple for staff to promote specific occasions across various channels. The integration of structured data means that when events are shared on social media or messaging platforms, they appear with rich, detailed previews that attract attention and drive engagement.

The booking experience saw substantial enhancement through improved OpenTable integration. This wasn't just about making reservations easier - it was about creating a seamless journey from discovery to dining. We complemented this with sophisticated marketing tools, including Mailchimp integration that allows customers to opt into communications during the booking process. This creates a valuable connection with guests before they even visit the restaurant.

Throughout the development process, search engine optimisation remained a priority. The site architecture was carefully planned to ensure that search engines could efficiently index both menus and events, improving visibility for potential customers searching for dining options or entertainment in Rugby. Local SEO elements were given particular attention, helping Satchmo's Corner stand out in their immediate market.

Launched in October 2024, the new website represents more than just a technical upgrade - it's a digital platform that truly reflects Satchmo's Corner's position as both a premier dining destination and cultural venue. It is now possible to easily manage content, promote events, and connect with customers, while visitors enjoy a rich, informative experience that showcases everything from breakfast offerings to evening entertainment.

The success of this project lies in its ability to solve practical problems while enhancing the venue's digital presence. The website now effectively communicates the unique character of Satchmo's Corner - from their carefully crafted menu to their diverse events programme - while providing the tools needed to manage a modern hospitality business. The seamless integration of booking systems, marketing tools, and content management capabilities ensures that the site will continue to support their growth and evolution as a cornerstone of Rugby's dining and entertainment scene.

For Satchmo's Corner, their website is no longer just a digital brochure - it's an essential tool that supports their operation and helps them connect with their community. Whether someone is looking to book a table for dinner, check the upcoming events calendar, or sign up for updates about future wine tastings, the new platform delivers a smooth, engaging experience that reflects the quality and character of this unique establishment.